O Processo de Identificação e Exploração de Oportunidade Empreendedora com base no Modelo de Aprendizagem Organizacional 4i

摘要

The analysis of entrepreneurial opportunity is a major theme in the field of entrepreneurship concerning the discovery, identification and exploration of business opportunity. This study aimed to analyze the process of identification and entrepreneurial opportunity to explore based on the Model of Organizational Learning 4i Crossan, Lane and White. This study is qualitative and uses the single case study strategy. Evidence shows that entrepreneurs passed by intuition stage, in which learning begins with the business idealization. Then the phase of interpretation, in which learning occurred in relation to the informal network of entrepreneurs, specifically with family. In the phase of integration, it was observed that the relationship with the formal network is an essential for organizational learning. Finally the institutionalization phase happens when the level of learning is incorporated into the organization, through the routines and processes as well as business expansion planning.